Tag Archives : marketing


What’s in a name? The 5 steps that led to “Prismata” 20

Prismata is the gaming love of my life. My obsession with Prismata is so great that I literally dropped out of school to work on it. In this article, at long last, I’m going to address a question that I’ve received countless times, but have never spoken publicly about:

Why is the game called “Prismata?”

Honestly, there is no short answer. Naming Prismata was probably the hardest decision we ever had to make. I imagine that it might feel similar to naming a first child, except there are lawyers involved.

I’m pretty embarassed to post this; it was a doodle I made in MS Paint (mostly for comic relief purposes) during one of many stressful “name the game” meetings with other devs. I was really hoping something would just “feel right”. Nothing did. That red one in the middle was close, though.

It took us almost 4 years to name our game. The process had me adding the US Patent and Trademark Search to my browser bar, and murmuring awful name ideas like “Savant Horizon” in my sleep. I don’t know the optimal way to name a video game, or how to decide which of the million options suck the least, but these are the steps that led us to choose the name “Prismata”:

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