I’ve mentioned before that Prismata would be completely dead in the water without reddit. And it’s 100% true. But until now, I’ve never divulged any actual statistics on just how much of an effect reddit truly had.
To be honest, it’s because I’m pretty embarrassed about it.
For one thing, the Prismata Kickstarter just hit 100% funding with about 35 hours to go. We *barely* made it. And as it turns out, every single splke in our Kickstarter pledge activity actually coincides with a day we did well on reddit, meaning that we literally wouldn’t even have come close to our goal without the support of redditors. I feel bad admitting it, but reddit pretty much saved my career as a game developer. I truly have no words to express how grateful I am.
Let’s start with the worst… this graphic really puts a knot in my throat:
Prismata’s Kickstarter pledges over time. Like most Kickstarters, we got an initial bump of funding when our campaign first went live. But every single subsequent bump has coincided with a reddit-related event.
Outside of the initial spike when we first went live, the day-to-day interest in our Kickstarter was actually pretty terrible (more on that later). This graph highlights the fact that we were way too ambitious in setting a goal of $140,000; take away those big green reddit spkies, and we’d be tens of thousands of dollars short. The fact that we hit $140k feels miraculous.
But actually, this wasn’t the first time reddit came to our aid.